Twitter is a conglomerate of things; it is a powerful networking tool, a way to experiment with writing micro-novels, and a...
It's no secret that everyone wants to be Taylor Swift. From selling more albums in one week than anyone else has in 12 years to having the coolest friends in Hollywood, she is a force to be reckoned with. But of course, it's not all break-up songs and diet coke commercials - Taylor Swift is successful because her brand is successful.
So what makes Taylor Swift's brand successful?